Fair Trade just makes sense because at its most fundamental level it takes into consideration SOCIOLOGICAL factors in determining the bottom-line.
I am so excited to be a part of the Fair Trade movement because it means that I am a part of the solution.
Being involved with Ten Thousand Villages means that I am not only linked to our artisans partners but I am also connected to other industry leaders like Level Ground which is a Direct Fair Trade coffee company. (This is their CEO's wheels to-and-from work which he let me take for a spin when we went on a tour of his roastery in Victoria).
Saturday, January 17, 2009
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